Laura Powers – President/CEO
Laura Powers is known for her effectiveness in problem-solving, marketing strategy and project management. Her history includes the development of multiple award-winning campaigns that create continuity of brand, Website, print collateral and promotions. Laura understands how design and image components fit within a client’s entire marketing program, building brands and their affinities.
Her talent is in demand to work with many aspects of marketing and promotion: interactive Websites, annual reports, company catalogs, product and service brochures, capabilities, brand identity and correlating packages, ongoing quarterly newsletters, and e-marketing newsletters.
Laura’s background includes working with clients such as Verizon, Thomas Jefferson University Hospital, Comcast and Merrill Lynch. HG Marketing Group, LLC is an independent women-owned marketing agency that serves as a strategic affiliate to Furia Rubel. Laura began her career as a publication designer in the healthcare industry, has a strong advertising agency, and is familiar with all facets and mediums of the industry.
Laura’s speaking engagements have included Creating an Effective Website, Build Your Business Plan, and Website Strategies that Work. Recently, she and Gina Rubel presented Social Media for the Entrepreneur – an Integrated Approach to 21st Century Marketing and PR.
HG Marketing has been awarded the prestigious Communicator Award of Excellence for their work in partnership with Furia Rubel Communications as well as numerous Golden Web Awards. HG Marketing Group is a member of the Central Bucks Chamber of Commerce and assists the Chamber with the marketing efforts for Bucks Fever programs which support arts and culture in Bucks County.
Laura is the past president of the Kalmia Club in Lambertville, New Jersey. Currently, she serves as the President of the Women’s Business Forum of Bucks County and is a member of the Corporate Partners Committee for the National Association of Women Business Owners (NAWBO).
Lauren Sullivan – Account Executive
Lauren serves as account executive to HG Marketing Group. She has experience in working with companies in a variety of industries, including marketing, public relations, non-profits and staffing.
She acts as the liaison between the creative team and the client. Prior to joining HG Marketing Group, she was an account executive with The News Journal DE.
She has an enthusiasm for social media, and is a regular contributor to the HG Marketing blog, hgmarketingblog.com.
Lauren holds a degree in English and Technical Writing from the University of Delaware. She is a past member of the Society of Professional Journalists and currently serves on the Board as the Director of Marketing for First Friday.
Heather Truitt – Designer
Heather began her career at HG Marketing Group as an associate designer and has been instrumental in helping grow the business and create innovative campaigns for clients. She currently contributes in day-to-day business operations, which include client relations, design, prepress and production, research, and print coordination.
Heather graduated from the Art Institute of Philadelphia with an Associate’s degree in art and design in order to pursue a career at a design firm. While attending the Art Institute, she was nominated for Best of Quarter several times. She is a member of the American Institute of Graphic Arts and the Women’s Business Forum of Bucks County.
Gina Furia Rubel, Esq.
Public Relations Expert
Tourism and Destination Marketing Specialist
Core Color Graphics
HG Marketing Group created a consistent presentation style for us that fits our business and marketplace and has worked well to present our message to clients.
- Dan Drake