Improving Search Engine Results
for Small Business
February 10, 2010
Event
Join us on February 10, 2010 as we review and explore fundamental
ways of improving how your business is found online.
Guiding us through the basics of search engine optimization
(SEO) and search engine marketing (SEM) is speaker and Web
expert, Laura Powers, who will share ideas for promoting your
online presence through various tool and techniques. As an
experienced Web designer and marketing strategist, she has
transformed her own business via social media outreach and
planning, and offers her clients the “secret formula” for
improving the odds of being found online in search results.
What You Will Learn
• The definitions and differences between search engine optimization
(SEO) and search engine marketing (SEM)
• Formulas for using “organic” SEO to increase the chances
of your business being found in search results
• How to get started with SEM and what to measure
• How to pair SEO and SEM with your overall marketing plan
to meet your business goals and objectives
For more information on this event, go to www.nawbo.org
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