Eastwick marketing

Web site Development / Marketing Collateral

Industry: Marketing

The Objective: Eastwick Marketing owner, Kimberly Stever, wanted a fresh look for her current Web site, while at the same time keep her established brand identity known to her clients and throughout the community. As an travel marketing expert, Ms. Stever wanted to reflect these capabilities on her Web site, as well as throughout her marketing materials.

A stationery package and Web site overhaul was much needed, and so we started with the simplest piece first - the logo.

The Steps: Now, the logo has an interesting flare to it if you notice. Shaped like a globe, it plays on the idea of travel. We wanted to take that concept and bring it to the next level. We started with some different shapes and sizes until we finally ended up with the design you see now.

Once the logo was approved, we designed the rest of the stationery card layouts. At the same time, we started building the Web site pages with these same elements. High-resolution photography and new copy were the final touches, and then the new Web site was put live.

The Results:

• Logo design and development
• Art direction for Web site development
• Letterhead and business cards
• Print management / coordination

To visit the new Web site, click here.