Feldman, Shepherd, Wohlgelernter, Tanner, Weinstock and Dodig

Notecard, Special Event Invitation, Website Development, Print Management / Coordination, Logo Design And Development, E-newsletter Design, Mailing And Reporting, Print Advertising (South Jersey Magazine)

Industry: Legal

The Objective: Feldman Shepherd wanted to get a new look for their advertising campaigns, brand, Website, and collateral materials. They contracted with HG Marketing Group after working with our strategic partner, Furia Rubel Communications, on a comprehensive communications plan.

The First Step: Our design team created a new color palette to use with the new logo. We also managed a photo shoot for creating some unique staff photography that would tie into the site, and later be designed into the Staff section of their site. We also created dynamic rollovers on the images that interact with the Staff names, bios and contact information.

The Solution:

• Develop a new advertisement
• Re-branding and updated messaging of their corporate website
• More resources for their clients on the website, including press releases, verdicts and settlement news, and other information about the firm and staff members
• We also built and designed a back end content management system for updating the site with recent verdicts and settlement, industry news, and firm news

The Results: "We are very happy with the website," says Alan Feldman, Managing Partner. "This site update has shown increased visibility with our colleagues and clients in the Philadelphia and surrounding areas."