PennTech-Tofflon

Full Product Brochure and Website

Industry: Manufacturing

The Objective:PennTech-Tofflon, a joint venture between PennTech Machinery Corporation and Shanghai Tofflon Science and Technology Corporation, markets and services Tofflon lyophilizers and PennTech Loading and Unloading Systems in North America. The company was in need of a Web presence, product brochure, and a tradeshow booth that would make an impact at Interphex, which is a prominent Life Sciences event that draws hundreds of pharmaceutical and biopharmaceutical industries worldwide.

The First Step: For high resolution, quality photography, we opted to prepare a custom photo shoot in the plant, and drafted a project plan for creating the website and product brochure. Once the photos were in place, we proceeded with the design and development of the website, brochures, and the booth for their tradeshow at Interphex.

The Solution: HG Marketing Group updated the PennTech booth for Interphex 2007, while developing the website and brochure simultaneously. Services included:

• Custom booth graphic creation
• Enhancing the website architecture for users
• Creating an in-depth Web presence
• Providing quality brochure design in accordance with industry guidelines for lyophilizer specifications
• Project management, including communicating with multiple vendors to ensure progress, quality, and timely deliverables

The Results: With consistent branding at Interphex, PennTech-Tofflon was able to promote their product with success. Their website has been optimized for appearing in the top results for “lyophilizers manufacturer.”

Vice President of PennTech Machinery Corporation, Vince Smit, writes, “[HG Marketing was] available and willing to assist with our advertising initiatives. In addition, I find their team to be motivated and interested in our company's successes. I highly recommend them.”