Schmidt, Kirifides, Pearson, Koutcher & Fridkin

Rebranding, Dynamic Content-Managed Website, Directory Campaign

Industry: Legal

The Objective: Schmidt, Kirifides, Pearson & Koutcher was about acquire a fifth partner, Fridkin, and realized an opportunity for a public relations and marketing campaign.

The First Step: The Firm worked with our marketing experts, as well as with Furia Rubel Communications to develop a marketing plan outlining various strategies and tactics.

The Solution: Following the Communications Plan timelines, tactics, and budget, HG Marketing provided:

• Rebrand company with updated logo after merger
• Provide creative direction on photo shoot
• Design custom website
• Create Content Management System (CMS) for in-house updates to site
• Develop database-driven website content, structure and navigation
• Create multiple display ads for directory publications
• Create TV billboard for scheduled appearances

The Results: Schmidt, Kirifides, Pearson, Koutcher & Fridkin generated numerous new client calls from their directory listings. They now update their site with new content frequently, which allows them the opportunity for better search engine optimization (SEO), as well as the ability to keep clients abreast of new developments.