town crier bakery

Brand Development, Storefront Signage, Stationery Package

Industry: Retail

The Objective:HG Marketing was asked to assist in developing a brand, signage and collateral for a new bakery opening in Lahaska, Pennsylvania. The bakery would be located in Peddler's Village - a charming, "old towne"-type shopping destination in Bucks County. The goal was to portray their locally-baked goods with a old-fashioned feeling which also leveraged Peddler's Village unique culture and environment.

The First Step:HG Marketing worked with the illustrator, Pat Achilles, to develop signature brand for the bakery.

The Plan: The brand depicts a "Town Crier" holding a freshly baked pie standing on a cobblestone street. This reinforces the idea of home-baked, hearth-cooked food, and ties in perfectly with the surrounding retail landscape.

HG Marketing Group provided the bakery with the following:

• Custom-illustrated logo
• Packaging
• Business Cards
• Signage

The Results: Town Crier Bakery launched to an enthusiastic crowd at their grand-opening and continues to thrive in Peddler's Village. You can visit them at shop number 29 in Peddler's Village.